CANCELED Word of Mouth Marketing - Part 2

 

Not only can your library afford Word-of-Mouth marketing (WOMM), you can also deliver a more compelling message than commercial brands with this proven system in place. Learn how to package your library's successes so people absolutely must tell their friends and neighbors. 

 

In this follow-up to our September 2014 workshop, Peggy will recap the principles and strategies of Word of Mouth Marketing and participants from the 2014 workshop will share their WOMM successes and lessons learned. 

 

We want you to "graduate" convinced that WOMM is a positive endeavor that you can use to connect your library with the community you serve, build a buzz, increase pride, appreciation, support, and turn customers into champions.

 

Missed the first workshop? No problem. This workshop is appropriate for WOMM newbies and veterans alike.

 

 

Prior to launching a consulting practice, Library Communication Strategies, Inc. in 2000, Peggy Barber was Associate Executive Director for Communication for the American Library Association (ALA). She established the ALA Public Information Office, Public Programs Office and the ALA Graphics program, including the widely known “Celebrity Read” poster series. She has chaired the National Coalition for Literacy and the Community Advisory Board of Chicago’s public radio station, WBEZ, and served as President of Friends of Libraries USA which has now become United for Libraries- the ALA division representing Library Trustees, Advocates, Friends and Foundations.  Her current work as a consultant is focused on marketing and communication support for libraries.  She and her business partner, Linda Wallace (now retired), wrote a book- BUILDING A BUZZ: Libraries and Word-of-Mouth Marketing- published by the ALA, 2010.  Library Communication Strategies has worked for libraries in 31 states and in 5 countries beyond the U.S. 

 

Sponsored by Outagamie Waupaca Library System (OWLS) and Winnefox Library System.